The Voldemort Project

Harry Potter was the only one brave enough to say Voldemort’s name and he is the only one to defeat Voldemort.

I can no longer allow my greatest fears to have power over me, so it’s time to name he-who-must-not-be-named.

My greatest fear is publicly sharing my income goals with my audience and failing to hit them.

I fear if I can’t reach my income goals—especially because my work is in marketing and any good marketer should be able to make good money—then the whole world will see me as a massive failure and nobody will respect me or work with me. People will never see the true value I offer and I will always feel like this small incapable little boy who needs to be taken care of.

This is the Voldemort Project: Naming my biggest fear and stepping right up to meet it.

I will make $150,000 by the end of the year and share the journey with you.*

(*I am starting at $0 on July 1st and not counting any revenue that’s already in place.)

Here are my intentions

I want to show myself that even if I miserably fail at this goal and the whole world actually does see me as a miserable failure, that I’ll be okay.

That I won’t be this incapable little boy.

That I am not an incapable little boy.

Our successes are never defined by reaching the tangible goal, but by who we become on our way to getting the tangible goals.

The $150,000 is simply the tangible reflection of me becoming the man I am in love with.

You come to me with a desire to be more authentic and talk about “whatever you want.”

In reality, you don’t want to talk about whatever you want.

You have preferences and specific desires.

What you really want is to feel more free to fully immerse yourself in the things you already obsess over without judgement, criticism or shame.

What holds you back from that?

It’s always fear.

It’s the same fear I have.

Talking about “whatever” is another form of hiding. We call it “being authentic” but really we just dilute ourselves in hopes that casting a wider net will allow us to finally be seen.

The devastating part we forget to ask is, “If everyone loves the diluted version of me, then do they even really love me?”

The love itself is diluted.

It’s not real love because people can only love you as much as you love yourself.

How can you love yourself when you continue to punish yourself for your inexplicable love of astrology or bass music or video games or red wine or tennis or travel.

You don’t need to justify your love to the world.

Your love doesn’t have to be a wound.

Just let yourself love it.

Easier said than done.

I have found the best way to move through the internal criticism and become so in love with who you are is to allow everyone else to witness your childlike joy over the obsession.

It’s a commitment that you will stop diluting yourself in the public eye.

If you continue to chase butterflies they will always be flying away from you. But when you build garden, the butterflies will come to you.

Those who don’t get it don’t get it.

Those who who do get it will be knocking at the door to be let in. To be apart of the energy of pure joy, love and ear-to-ear smiles that YOU created.

I haven’t found it possible to fall in love with myself in the solitude of my bedroom.

Yes, the solitude offers me space to hypothesize on what loving myself can look like, but that’s only half the battle.

To alchemize true self love is to own that hypothesis in public and to let the world respond, and in the midst of their replies you get to soften even more deeply into love.

That is the Voldemort Project.

A hypothesis. Can I name my deepest fear publicly, own the truth of what I desire and melt so completely into love no matter the public’s perception?

The end of my spiritual era?

I have spent the last few years deep in my spiritual journey.

Learning to truly feel my feelings and alchemize them.

Healing my various inner children.

Doing the Joe Dispenza heart coherent meditations.

Practicing Internal Family Systems to love the parts of myself haven’t felt seen in decades.

Allowing myself to flow more with life and trust my intuition without the need for certainty.

Feeling safe in the unknown.

Being more in my feminine.

So I have…

I have been playing tennis 5 days a week over the last year with zero structure for growth. Just a loose goal to rank at a 4.5.

I have not committed to a workout program for longer than 2 weeks. I feel it in my knees.

I refused to plan out a future with my partner and that created a lack of safety for her in the relationship. We broke up.

I’ve been making content for so long that I have been lose with my strategy. Just going off what feels right and what’s alive. Business plateaued.

I have craved freedom so bad that I allowed myself to be as free as I could be.

✨SPIRITUALITY✨

I see now that the least spiritual thing I can do is to continue to wake up frustrated with the growth of my business, my health, and my relationships.

Something has to change.

I just heard Jordan Peterson say, “the right amount of rules for freedom isn’t zero.”

And I know that. I teach that. I’ve written about it.

Restriction breeds creativity.

That is the masculine.

I had lost touch with the force that creates true freedom.

What gets measured improves.

It’s time to step back into my masculine and bring all the spirituality with me into this new phase.

Enter: Founder Mode

It’s the masculine structure that protects the feminine magic.

The riverbed that guides the water.

It’s the metrics that fuel my heart-centered message, not replace it.

It’s making $150,000 that lets my mission breathe long-term so I can soften more deeply into love.

The feminine cracked me open to the universe.

Founder Mode will expand my reach and impact.

I get to be a permission slip for every heart-led, intuitive, soul-first creator who’s tired of pretending strategy and spirituality can’t coexist.

I want to model a new path for you

Pixar’s number rule of storytelling: You admire a character for trying more than for their success.

An important part of The Voldemort Project is by me sharing the pursuit publicly, you get a front row seat to see just how true this rule is.

Every movie, every heroes journey is about the struggle.

In a 90 minute movie, we watch 85 minutes of the hero getting to the battle against the dragon. Once the hero defeats the dragon, the final 5 minutes is happily ever after. We never watch the Prince build his life with the princess.

We don’t actually care about happily ever after.

We care about knowing how hard it was for you because it’s hard for us.

We care about knowing we’re not alone in the struggle.

That’s how great stories are told.

That’s what great communities are built off of.

That’s how great creators build a beloved brand.

I want to prove it to you by sharing my journey to $150,000 before 2026.

I hope you enjoy following along.

What’s your Voldemort?

A lot of you liked my comment on my reel announcing the Voldemort Project.

I’d love to know what fear facing head on.

DM me on Instagram and let me know.

Naming it is the first step.

Learning to defeat it is the journey.

Let’s do this together ❤️

Love you,

Matt