Becoming a Soul Creator

I want to become a 100% Soul Creator.

I think it’s the best thing in the world you could do for yourself too.

We are pure creators in life.

You are creating your reality every moment of every day with your thoughts and subsequent actions.

You are the creator and your soul knows exactly what it really wants to create.

It knows how to share with love.

It knows how to resonate with others.

It knows how beautiful all of it can be.

Most of all, your soul needs to express all of that into the tangible world.

It has a deep desire to take it’s pain, challenges, heart ache, lessons, learnings, beauty, awe, excitement, joy and love and share it with the world.

When we look at traditional art like songs, movies, books, paintings, sculptures and poetry, the most popular ones come from the artists that had the ability to externally express what’s on their soul so effectively that it resonates with millions of people for generations.

Artists like that, and the ones that are super famous, are Soul Creators.

The good news, we all can be artists.

Art could be anything.

Whether that’s creating a spreadsheet, a workout, making coffee, tying your shoes, the way you merge onto the highway, meet a stranger, text your mom, ignore the group chat, navigate conflict with your partner, and of course… create a piece of content, design your offer, make sales, celebrate a sale, lose a sale, all the way to the macro of how you visualize and feel about the future of your business.

All of this is art.

You Soul’s expressions in the tangible world.

The tragic part is that it’s really fucking difficult. It’s difficult to get your soul out of your heart, out of your head and into the tangible world, but that is actually the beautiful part of being human. That is how you fall in love with the journey, not the destination.

However, instead of seeing this challenge as the beautiful act of being human, we shame ourselves.

Because it’s hard, we pretend we don’t really want to do it.

It’s far easier to reject creating art than to toil with the challenge of creating a masterpiece.

The second we let those feelings win, we stop trying and we become a soulless creator.

We begin creating unconsciously.

It goes something like… “fuck I haven’t posted content in 5 days, ahhhhhh, here’s an idea!”

You spit out some half baked idea, shame yourself because it took 30 minutes, shame yourself because if you were any good at this it shouldn’t take that long, then you look at the final piece and think, “I don’t even like this but something is better than nothing,” so you post it then it doesn’t perform well and you shame yourself a little bit more and at the end of the day you ask yourself, “did I even get shit done today?”

That is soulless.

Sadly, this process can actually work for some people.

In the case of your business, it might actually get you clients.

That’s a scary place to be.

I want you to own your desire to make butt loads of money, but if you’re a soulless creator then life is going to be fucking miserable no matter how much money you have.

This soullessness trickles it’s way into the fabric of your life.

You wake up day after day dissatisfied because your soul still aches to be fully expressed.

It aches to create art.

You feel it all the time when you see someone’s content and think, “damn that’s so well said, I wish I said it like that,” but you never allow yourself to try.

“Wow look at those friends playing in the park, I wish I had more friends,” but you chose to wait for someone else to invite you out for a drink.

“Damn this coffee is so good, why does my coffee at home suck?” but you keep making coffee the same way every morning.

What if you let the Soul practice creating art?

What if you allowed it to express itself.

Not to get it perfect, just to keep trying.

The more you try, the better you get at it.

The smaller the gap between what your Soul knows and what you actually create gets.

The better you get at creating art the more often you get to look back on that piece of content, the cup of coffee, the conversation with your partner, the program you created, the newsletter you wrote, the party you hosted and you say, “fuck yeah. that was fucking it. I nailed that!”

That’s when your soul is on fire!!

That’s when you begin feeling more love, joy, and excitement about all things in life.

That’s when everything seemingly starts to fall into place and opportunities come out of nowhere.

You’ve felt this before. It’s incredible.

That’s what it looks like to enjoy the journey.

You create art.

The problem is most people aren’t trying.

They are soulless unconscious creators.

Spitting out mediocre content in hopes that they get followers that turn into leads that hopefully one day they’ll have the space (freedom) to create what’s on their soul.

You have time right now, but you’ve been conditioned to believe that you need to do more, more, more and if you’re not outputting more than you’re not being productive.

It’s not more output that you need.

It’s soul output that you need.

It’s a different kind of “more” that’s required.

More silence.

More journaling.

More movement.

More mulling over that interesting new idea you had during breathwork.

More sharing that whacky idea with your best friend and feeling it’s energy in the room.

We avoid Soul-Hydrating acts in favor soulless creation because it’s safer to stay exactly as you are right now.

Your Soul will create something the world hasn’t seen before and that will bring you opportunities you never could have imagined… and that’s scary.

Anything new is inherently unsafe.

In order for you to feel safe to sit with unique ideas, express them clearly and beautifully, and receive the fruits of your Soul Creations, you need to create safety in the body and mind first.

Just utilizing nervous system regulation tools can often mask the deeper parts of you that are afraid, scared and wounded. Those are the unconscious blocks that keep you playing out the same story and behaving the same way.

Instead, when you practice meeting those parts with love, they have a greater capacity to express themselves out of the world.

Then you are truly free to create art.

Not because you know to create perfect art, but because you know you’ll be safe in the unknown of the messy attempts.

You finally see that it’s okay to create art because it’s the one thing that allows you to move to the next phase of creation and your soul can expand even further into the unknown.

I don’t know that you’ll ever fully express your Soul.

I don’t know that you’ll ever create the perfect piece of art.

I don’t know that you’ll ever be fully satisfied.

I do know if you keep denying the creation of art and wait for things to be perfect, you dehydrate your soul.

The soul is satisfied simply trying.

The more art you create, the deeper trust and safety you find within yourself.

You don’t need things to be perfect, you just need them to be expressed based on what is true for you today and with the tools you have today.

Maybe one day you get to become a 100% Soul Creator which means you can look back on everything you have created and think, “I fucking nailed that,” with a satisfied smile and feel love in every second of every day.

I’m not sure that possible, but if it was, isn’t that a life worth pursuing?

That’s what the StoryGrowth Mastermind is all about.

Applications close on October 3rd. Apply here.​

With love,

Matt

PS — If you made it this far, I’ve sent some emails about the Mastermind that were not written as the Soul Creator. They were not art. I bet you could feel them. This happens during launch periods. There’s a lot of attachment to expectations and money that can create scarcity, urgency and fear which leads to soulless creation.

I’m grateful to be able to catch myself in this act and “right the ship” with the tools and community I have in a relatively short amount of time.

This email was written from the soul. I bet you can feel that too.

This is what I’d like to offer you in the mastermind, I hope to see your application come through soon ❤️